Samoa has been manufacturing 100% Italian-made upholstered sofas and beds for over thirty years.

1989

Based in the heart of the Veneto district, Samoa is founded in 1989 as a small contracting business specialising in upholstered furniture. With an initial site of just 600 m2 and a small group of associates, the company sets out on its path, combining artisan expertise with an enterprising vision and strong roots in the local area.

1997

1997 is a watershed year for Samoa: its proprietary brand is launched and, with its the transfer of the business from Godega di Sant’Urbano to Colle Umberto, the company’s own independent identity begins to take shape. The new site makes it possible to streamline production and helps the company achieve its ambition of developing Samoa branded collections after years of experience as a contractor.

2005

After years working with the large-scale retail industry, Samoa makes a conscious choice to leave this channel and travel a different path, focusing on independent retailers and small and medium-sized furniture makers. This decision marks a change of strategy: the company places the emphasis on quality, customisation and direct relations, reaffirming its reputation as an advanced artisan business.

2010

The company’s international expansion represents an important step on its growth path. Samoa begins exporting its products and the authenticity of the Made in Italy brand to Europe and beyond. This new scenario brings changes to processes and to the collections, which are adapted to the needs of a global public without compromising the identity of the brand.

2011

To strengthen its identity and dialogue with an increasingly exacting market, in 2011 Samoa completely renews its corporate identity. The new-look logo and communication materials are consistent with the values of the company: modernity, reliability, accessible elegance. A symbolic but important landmark that underlines the maturity of the brand.

2012

In 2012 Samoa extends its range with the unveiling of Bside, the collection dedicated to sleep and the bedroom. Drawing on the company’s sofa expertise, Bside upholstered beds boast the same artisan savoir-faire, attention to comfort and scope for customisation, opening up new possibilities for dialogue with customers and markets.

2014-2015

In 2014-2015 Samoa carries out an important vertical integration operation, firstly acquiring the site that produces wooden frames and then purchasing a stake in the company that specialises in processing polyurethane padding. These strategic moves enable the company to oversee two crucial phases of the production process, ensuring greater control over quality, guaranteed timeframes and an increasingly efficient and sustainable internal supply chain. A step that strengthens its bond with the local community and safeguards precious artisan expertise.

2017

An important new milestone is reached in 2017 with the acquisition of another warehouse in Colle Umberto, used in part for the creation of the new company showroom. This space represents both the physical and the cultural expansion of the company: a place to present the collections, meet customers and partners, and enable people to immerse themselves in the Samoa experience in first person. The expansion also makes it possible to improve the organisation of logistics and production, and meet the growing level of demand in an increasingly personalised way.

Today

Today Samoa is a robust and structured organisation, well-established on both the Italian and international market. With over 200 internal collaborators and a network of external professionals, the company continues to grow while staying true to its founding values of craftsmanship, respect for people, short supply chain, advanced design and tangible sustainability. Its bond with the Veneto district and the family spirit that inspires every design remain the silent force that shapes every choice, every product, every new challenge.